expressis business

expressis business no. 6: How does project management work?

For a long time, the machine manufacturing and printing industries were dominated by a mechanistic world view and image of man. What counted was doing what was technically possible and pushing back the limits of technology at every opportunity. According to this world view, the customer was defined in purely technological terms: as a user.

Today businesses are trying to put customers at the focus of attention and customer-oriented project management is an important instrument for achieving this.
 
This issue of expressis business describes how it works at manroland and reports on what has been learned. Working with manroland, the Stuttgart Media University has produced a scientific study.