expressis verbis

»expressis verbis« no. 24: A Fresh Start for a Strong Brand

Right on time for drupa and the magazine’s ten-year anniversary, expressis verbis has a new outfit: it is fresher, more modern, and has a more open layout. The changed appearance of the magazine reflects the new manroland brand. What’s behind this new brand, the values it stands for, and all that a fresh start for a strong brand entails is explained in this issue.

As far as the contents are concerned, expressis verbis has stayed with the successful concept. The proven mix of facts and stories from and about the printing industry remain a characteristic of this latest issue as well. Since this is a drupa year, we naturally provide detailed reports on the groundbreaking innovations from manroland. This issue also deals with neuromarketing, examines the growing significance of packaging as a marketing instrument, and presents some successful business models used by customers all over the world. And the magazine also has a pleasant surprise for all who are fascinated by old printing craftsmanship: yes, they are still out there, the last of the copper, steel and wood engravers.