IFRA Expo 2008: Cross-media Editorial and Ad Workflow
ppi Media together with manroland & SAP at IFRA Expo 2008 in Amsterdam, Hall 11, Stand 120
Whilst the famous Rijksmuseum in Amsterdam, the home of Rembrandt's impressive "Night Watch", is certainly worth taking a detour for, the motto of this year's IFRA Expo, "Get the Big Picture", should in itself prove a great attraction. The trade fair promises holistic solutions to a newspaper industry striving for diversification. ppi Media will be represented at the RAI trade fair grounds in Amsterdam from October 27 - 30, 2008 and will present its latest developments in the field of multi-channel publishing, at the center of which is the media-convergent editorial and ad workflow.
Ad solutions for Print and Online
The favorable forecasts in the online ad business provide newspaper publishers with an excellent chance for regaining lost ground. However, this depends on sustainably strengthening their online competence. To integrate the planning, scheduling, production and publication of online ads in ppi's existing workflow, the software specialist from Hamburg has developed its tested product portfolio in the AdMan environment to include additional Internet functions and independent modules such as AdInvent, the new online scheduling tool.
New SAP solutions
In order to integrate its technical workflow with SAP's ad booking processes, ppi Media has maintained a close partnership with SAP, the Walldorf-based software group, for a number of years. SAP's ad management system IS-M/AM is an ideal complement to ppi's Publishing Solutions, as numerous joint projects worldwide have proven. This year ppi's close cooperation with SAP will be underlined by its joint stand at the Ifra trade fair. This will not only enable visitors to see for them-selves how smoothly the two systems interact, but in particular to ask questions on topics such as publishing solutions and service-oriented architecture, integrated customer management in back office and field work, as well as ad management and subscription management.
Multi-channel publishing with felix
Similar to the field of advertising, the weight in the field of information acquisition is shifting heavily towards the Internet. felix, the new content-flow system, supports publishing houses in suitably editing their editorial content for the target groups and media of the different output channels. felix not only creates more efficiency and transparency when planning editorial topics, managing the content lifecycle and organizing your work, but also the prerequisites for an attractive advertising environment. After successfully launching felix at the Ifra Expo 2007 in Vienna, ppi Media is looking forward to presenting the latest developments of its content-workflow system to the expert public in Amsterdam. To give publishing houses as comprehensive an impression as possible of felix' innovative functions, the manroland subsidiary will give an interactive demonstration of the different roles and assignments in the editorial workflow. ppi Media requests that you sign up in advance for one of the 90-minute demonstrations, which will take place twice a day on Monday, Tuesday and Wednesday, from 11:00 a.m. -12:30 p.m. and from 2:00-3:30 p.m.
About printnet
With printnet, manroland and its subsidiary ppi Media offer a highly efficient workflow management system for printers and publishers. As a flexible, modular system, it networks all print sites and production areas in the sales, prepress, press and postpress departments. Production systems from third-party suppliers can be integrated in the fully automated printnet workflow via open interfaces. Fur further information please contact:
manroland AG
D-86219 Augsburg,
Mr. Andreas Aplien
Phone +49.(0)821.424-4739
andreas.aplien@manroland.com
ppi Media GmbH
Hindenburgstraße 49
D-22297 Hamburg,
Mr. Christian Finder
Phone +49 (0)40. 227 433-637
finder@ppimedia.de
